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Rick's Cafe always came up as one thing not to miss in a Negril vacation. Although there was a whole commercialized vibe to it, I thought it was a thing I'd want to experience once. The entire place was a feast to the senses. As soon as you walk in, you'll hear and see a gathering of people while they watch these crazy men jumping off a cliff (70 feet high). I wasn't as brave to volunteer myself, but basically the jump off was open to anyone. Instead, I just decided to grab a seat by the bar and get some chicken jerk kebabs, local favourite: Red Stripe beer and a strawberry margarita. All of that, while I was watching some dolphins swim by and waiting for the beautiful sunset.